A través del programa Campaña Nacional del Libro, se propone mejorar la educación nacional fomentando la creación y fortalecimiento de bibliotecas en centros escolares públicos. Para lograr un verdadero desarrollo educativo, todos los niños deben tener una adecuada estimulación a la lectura y un acceso ilimitado a los libros desde temprana edad.
Through the National Book Campaign program, it is proposed to improve education by promoting the creation and strengthening of libraries in public schools. To achieve sound educational development, all children must have adequate reading stimulation and unlimited access to books from an early age.
Reading and libraries enable better student learning, enrich knowledge, and also strengthen empathy and tolerance. For this reason, we consider that the higher the level of understanding, the less will violence manifest in daily coexistence.
To date, 20 annual campaigns have been accomplished, collecting and donating more than 1.7 million books thanks to the sponsorship and support of the private sector, publishing companies, educational and cultural institutions, as well as the general public.